Fishing World are a leading player in the recreational and competition angling (leisure fishing) sector. Their clients are high street and online angling and sporting goods retailers, and they supply to just about every country. They are not a retail company and they do not sell direct to the public. However, they are not only wholesalers but also manufacturers withfactories around the globe. Angling is one of the most popular hobbies and the company is experiencing sustained expansion.The company headquarters are in London, United Kingdom.
This is where the Chief Executive and the Board are based, along with central support functions like HR, IT, Legal etc. The CEO and Board thus constitute the senior management and are responsible for all strategic decision-making.
The company is global, large and complex and, as such, is structured along its product lines, witheach product category being headed by a Product Director. Each Product
Director is responsible for all aspects of that division and thus makes all tactical-level decision. They are based around the world. Each Product Director reports directly to the Senior Management back in London. There are eight Product Directors, heading up the following product divisions:
•Rods (for sea, freshwater and game fishing)•Reels (for sea, freshwater and game fishing)
•Nets (keepnets and landing nets)•Baskets and seats (what the anger actually sits on)
•Boxes and storage (tackle boxes, hook boxes, lure boxes etc.)
•Fishing line (in a wide range of breaking strains and diameters)
•Accessories (floats, weights, hooks, umbrellas etc.)•Clothing (jackets, gloves, hats, waders and other footwear)Within each product division there are many different factories and specialized manufacturing/testing facilities –some in urban settings, others in rural areas for field testing. Each site (factory, river, lake, etc.) is under the control of a Site Manager who is responsible for all local operational decision-making.
Each Site Manager reports directly to the relevant Product Director. The date (DDMMYYYY), country of origin (UK, US, etc.) and site number (01, 02 etc.) of each productmade is recorded for quality control and auditing purposes and encoded into a fixed format Product Code. The serial number of each item and product name is also recorded.
There are some examples below.
Example Data:Product Division (PD): ReelsProduct Name (PN): Abu Garcia 506Serial Number (SN): 123654771 Product Code (PC): 12062017US03This describes an Abu Garcia 506 Cardinal Reel (serial number 123654771) made on 12th June 2017 in the USA at Factory
#3. Product Division (PD):
AccessoriesProduct Name (PN): Pack 10 Waggler Floats Serial Number (SN): 223889012 Product Code (PC): 10042017UK01
This describes a pack of 10 ‘Waggler’ floats (serial number 223889012) made on 10th April 2017 in the United Kingdom at Factory #1.
The company wishes to implement acomprehensive new IT system to support all these operations and data.Y
ou have been selected to lead the project.Final PointThe above is simply an outline of the company and you will need to make your own assumptions and interpret or even extend the scenario as you go. Use your imagination as you see fit, but you must clearly document all assumptions and extensions.
Task 1(Covers LO 1)Supported by your own (fully-referenced)private research and using the above case study for specific examples,explain and describe the following:
•The software engineeringconcept and how it differs from programming
•The concept of the software development lifecycle(SDLC) and its stages
•Software implementationand its management via softwaremetrics
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