Project Overview Social media use is critical to a dynamic and competitive brand

Project Overview
Social media use is critical to a dynamic and competitive brand, whether that brand is something you sell, a group home, or a non-profit organization. This project will get you thinking about effective ways to shape your social media tools to make the most of your brand, to keep consumers talking and thinking about your brand, and to get interaction from those you seek to sell to or help. You’ll look at what you post and possible responses as well as use social media trends and society controls to keep your brand meeting your goals.
Your final project should include a plan for a minimum of 4 social media sites, your audience, outreach and advertising thoughts, your posting do’s and don’ts, and explanations of your choices using the sources from the course and others you find. You will have the opportunity to present your project live to classmates and your instructor.
Requirements
Your project will be a social media array for a non-profit, business, or product. If you have a real product to sell or site to work with, great! If not, consider what you hope to be working on in the future and structure your plan so it will be applicable. Then research and write about the specifics. Your final project should include a minimum of 4 social media sites, your audience, outreach and advertising thoughts, your posting do’s and don’ts, and explanations of your choices using the sources from the course and others you find.
We will now get started on your course project. First, start by considering your topic. If you have a real product to sell or site to work with, great! If not, consider what you hope to be working on in the future and structure your plan so it will be applicable – a non-profit, a nursing home, a private business, an etsy shop…where do you plan to go? Then research this kind of brand on social media sites and write about the specifics.
Check out some similar pages, see what works and doesn’t, and get your creative juices going.
Next, consider your social media choices. The most popular are sites like Facebook, Twitter, Pinterest, LinkedIn, Instagram, or Yelp. But you should think about your brand and what would work best: where would people look for your brand? What would be helpful to people considering and/or using it? Choose 4 different social media sites to work with for this project.
For this assignment, you’ll be turning in a basic outline of these ideas for your instructor to give you feedback. Since this project is a big piece of your grade, we want to make sure you are going in the right direction!
Your assignment should be at least 2 pages in length and should include:
a brief outline of your topic / brand
some research on similar brands
a list of your 4 social media choices

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