JUUL and the Vaping Revolution

One of the learning objectives this week is to be able to use an existing business case study to investigate and communicate ideas and issues related to the nature of business. In order to meet this objective complete the following assignment: Go to the website https://hbsp.harvard.edu/product/619006-PDF-ENG?itemFindingMethod=Other and purchase the case study JUUL and the Vaping Revolution. Thoroughly read the case study and analyze the case in order to answer the following questions: 1. Has JUUL Labs deceived its customers as to its product’s potential potential benefits and harms? 2. What policies should the US Food and Drug Administration or other regulatory agencies propose to regulate e-cigarettes, considering their potential benefits and harms? 3. What more, if anything, should JUUL Labs do to deter non-smoking youth from using its products? 4. If you were offered the opportunity to work for or invest in JUUL Labs, would you do it? Why or Why not? The paper must include supporting research from a minimum of two sources along with the original case study. The paper must include a properly formatted cover page and reference page and must include in-text citations. All of the format details are covered in the APA presentation in Moodle. You must right in your own words and properly cite the original source of information throughout the paper. Remember you need to analyze the case and give supporting research for your answers and not just your opinion.

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