How to develop products with strong brands

Devote your talk to spreading ideas, be powerful yet short limiting your talk. These speeches are to seek a deeper understanding of the wonderful world of marketing management. Let us build our MGMT 311 community of “curious souls to engage with ideas and each other” as TED puts it. Together we make great ideas accessible and spark conversation! Try to connect the theory to practice, if possible. Based on your experience, you can perhaps share with us some practical solutions from working life reflecting the theoretical framework(s) and marketing processes described in the course text. Differentiate and position products Identify how strong brands are built Identify new product development phases

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