Establishing a Strategic Partnership

Read Case 9-1 Starbucks Takes Coffee Culture Around the World (attached). Write a paper in which you
answer the following discussion questions in detail: What is the explanation for the two different market
expansion strategies? Should Starbucks enter the Italian coffeehouse market? Why or why not? In the long
run, which company is more likely to win the global “coffee war”: Starbucks or McDonalds? Do you see another
potential competitor? Who and why? The paper should include an introduction and conclusion. Utilize outside
source material to support your ideas and include analytical data specific to this study. Cite at least three
outside references in addition to your textbook





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